Shocking NEWS: BBC Defends Dragons’ Den After ME Criticism of Acu Seeds


The BBC has defended the inclusion of a wellness business in Dragons’ Den after complaints from health groups. Campaigners for myalgic encephalomyelitis (ME) complained the show promoted “unfounded” claims that a product could help the condition.

What is Acu Seeds?

Acu Seeds is a product created by businesswoman Giselle Boxer, who said it helped her recover from ME. Acu Seeds are described as a “DIY needle-free ear acupuncture for anxiety, migraines, hormonal issues, insomnia, weight loss, and more.”

Boxer pitched her product to the Dragons in the episode aired on 18 January and received six offers from potential investors. She chose Steven Bartlett as her partner, who praised her product as “revolutionary.”

Why are ME campaigners concerned?

ME is a long-term condition with a wide range of symptoms, including extreme tiredness, sleep issues, and concentration problems, according to the NHS website. It states that while there is currently no cure for the condition, there are treatments that may help manage it.

However, some ME campaigners said the show promoted “unfounded” claims that Acu Seeds could help the condition and that it could harm people with ME who might try the product without medical advice.


An open letter organized by Action for ME to the chairs of two House of Commons select committees said they were “very concerned” about how Boxer’s pitch was presented. The letter said:

The comments made in the pitch suggested the product was responsible for her recovery and should therefore be considered an effective treatment. This is not only unfounded, but also potentially harmful to people with ME who may be tempted to try the product in the hope of finding relief from their symptoms.”

The letter also said the show failed to challenge Boxer’s claims or provide a balanced view of the scientific evidence on ME.


How did the BBC respond?

The BBC said products featured on the program should not be seen endorsing them. However, the corporation said it was taking the concerns raised seriously, and the episode would not be available on iPlayer while it was being reviewed.

A BBC spokesperson said:

We take the concerns raised very seriously and are looking into them. Dragons’ Den is an entertainment programme and the products featured are not endorsed by the BBC. We advise viewers to always seek professional or medical advice before trying any new product or treatment.”


BBC News has contacted Acu Seeds for comment. The company’s website disclaimer states that the product is not used to diagnose, treat, cure, or prevent any disease.

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